CAPTIVATE your audience, delight your sponsors
CAPTIVATE CUSTOM BRANDED LOGIN SCREEN
The phone screen takeover that guests and sponsors love.
PopUp WiFi’s CAPTIVATE transforms your guest network into a powerful marketing tool, offering measurable ROI for event internet sponsors. CAPTIVATE lets sponsors take your guests on a journey from an in-person event experience to the online destination of their choice, via a custom branded login screen. This automatically redirects users to the sponsor’s web page of their choosing, allowing them to select the message that best relates to your event demographic.
But CAPTIVATE offers more than just audience “exposure.” It provides sponsors with real-time data on website traffic generated from your event, giving them a concrete metric to compare with other paid online advertising methods. Plus, with the optional feature of data capture fields on the login screen, brands see the value in investing more. By using CAPTIVATE, sponsors can expand their email lists, launch competitions, or conduct surveys. All of this enhances the internet experience for your guests, growing the love for your event from attendees and brands alike.
Add CAPTIVATE to any PopUp WiFi rental, starting at $199.
Complement your attendees’ experience.
Add another layer of polish to a beautiful brand activation or curated event with a custom login screen on your guest WiFi network.
Sponsors can choose to simply greet customers with a friendly message and a “connect” button, or swing into a fully-integrated marketing activation with the additon of custom data capture fields to grow their mailing lists or run a competition.
Turn your event WiFi into a money earner.
Running an event where the internet drops out when the crowds show up, or out in the country where the signal is scarce?
Consider adding a payment gateway to your network to offset the costs of providing a seamless network vendors and attendees need. You can choose how much to charge for people to connect to your network via credit card.
Add CAPTIVATE to curate your delegates’ online experience.
The Metabolic Health Summit producers added CAPTIVATE for flawless attendee internet to support accessing branding consistent with the event look and feel at every step of the online journey, while promoting their online app and directing traffic to promote their website.
Set up a custom network name and password.
Start your guests’ event internet journey right with a custom network name and optional password relevant to your event name. The network name can be anything catchy. If you’re activating in an area with other people around who don’t need access to your network, choose a password with minimum 8 characters, no spaces.
Offer a smoother check-in experience for your guests.
Give your sponsors eyes on their value proposition with a custom welcome message on your event WiFi login screen. Keep it simple with a bold logo and quick “hello” message, or go all-in with data capture fields or a competition.
Direct network traffic to the webpage of your choice.
Give your sponsor extra bang for their buck, with an automatic redirect to any URL. This means when your attendees connect to the event WiFi, and visit their web browser, the first website they see is the website from your sponsor. What a way to put the info brands want your delegates to see right in front of their eyes – then measure it! One connection = one website visit = outstanding ROI.
Add CAPTIVATE to offset the cost of temporary internet for your event.
The Beer InCider Experience needed internet for vendor POS terminals across a large, spread-out site. To cover the whole site with signal, they needed several PopUp WiFi units. The vendor’s seven staff only used 10% of the available capacity on the WiFi, so there were hundreds of spare connections available. Beer InCider added CAPTIVATE to a separate lower-priority guest network, boosting their marketing ROI and their guest experience. Their essential production devices connected to a separate, priority network secured with a password, unaffected by the guests using their WiFi. Cheers, everyone!
Custom network name and passwords.
A relevant and punchy network name and password, along with a custom login screen, adds visual flow between the real-life theming of the event site and the online environment, adding to the quality guest experience.
Create a guest network for image sharing on socials.
Gather email addresses to follow up with attendees.
Add CAPTIVATE and offer sponsors what they really want – screen time with your fans!
To offset the cost of renting temporary WiFi for their bars, merchandise, back-of-house areas and site office, SnowGlobe added CAPTIVATE to their festival sponsorship offering. MTV knew SnowGlobe’s demographic of 18- to 25-year-old snowboarding enthusiasts were exactly the market they wanted to connect with, so they snapped up the chance to own the guest WiFi at their MTV Lodge VIP activation zones. The result? Fast internet for the fans, great ROI for the brand – and enhanced overall event cashflow.
Customise your login screen.
Use the spare capacity on your event network for enhanced ROI.
Design a cohesive guest experience.
When so much effort is poured into experiential brand activations, it makes sense to offer brands the chance to style a guest journey that travels seamlessly from the physical environment to the online environments. Customise everything from the fonts and brand colours, to messaging, imagery and backgrounds to flow effortlessly from in-person to online spaces.
Mix ’n’ match CAPTIVATE’S capabilities to create your own custom attendee experience
1. Add CAPTIVATE to any PopUp WiFi rental.
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2. Select your guest WiFi customisations.
Customise your login screen to create a cohesive brand experience with your event attendees. By merging aesthetics with functionality, your sponsor can elevate their image, engage users effectively, and maximise the potential of sponsoring your guest WiFi. DIY your custom-branded splash screen at least 7 days before your event by using one of our templates, or send us your brand assets and we’ll design it for you.
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3. Promote the WiFi information.
CAPTIVATE network names can be anything, so make yours count! Passwords are optional and are a good way to limit the number of users. If you decide to add one, make it memorable or snappy to grab attention. Passwords need to be a minimum of eight characters, no spaces. If you have a priority network set up too, we suggest choosing a low-key network name and secure password just for your critical devices.
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4. People find your unique network name.
The first step of the in-person-to-online journey is to connect to your custom SSID. Bonus points if you’ve made it clever or funny! Guests will find the available WiFi networks on their phone and connect to your network name.
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5. Your custom CAPTIVATE login screen displays.
When the guest starts using the internet, your CAPTIVATE screen will appear with all your beautifully styled messaging. If you have chosen to add data capture fields, your guest will fill them out, accept the “opt in” option and click “Connect”. If you’ve decided against data capture, there will simply be your design and a “Connect” button on your splash page.
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6. Automatic redirect.
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7. Surprise and delight.
Watch as your guests form positive brand associations while they enjoy the event and the high-quality internet on offer. PopUp WiFi is committed to bringing WiFi that works, so it’s perfect for VIP zones and brand activations at fundraisers, festivals and conferences. Amplify the impact of live activations like photo booths and meet and greets by ensuring attendees can share the moment via their socials.
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8. Measure the ROI.
After the show’s over, assess the impact of your CAPTIVATE activation with data on number of users and amount of data consumed. If you’ve included data-capture fields, we’ll send your spreadsheets within 12 hours of your event’s end.
